Empowering Meghalaya’s Tourism With A Unified Digital Platform

The Ask

Meghalaya Tourism, in its digital journey, envisioned an integrated tourism solution that would benefit all its stakeholders; to enable the state and various service providers to create memorable travel experiences for tourists. A digital suite that can offer multiple services through a unified platform considering the realities of post covid era.

Solution

xLayer developed a solution that provides seamless destination discovery, bookings, ticketing, customer connect, training, helplines and feedback. It provides real-time updates on footfalls, traffic, and occupancy and help the stakeholders manage pricing and carrying capacity. The Meghalaya Tourism App enables tourists to plan their trip and booking hotels, taxis, and guides. It offers a single window access to information, tourist facilities and various services.

Impact

Tourists are now able to confidently search, plan and book services on this highly credible state backed platform. They are able to seamlessly avail services built on this AI enabled solution. For the service providers, the suite helps to establish credible online presence, bringing down operational costs resulting in better inventory discovery, higher occupancy and better engagement with tourists. Availability of exhaustive tourist data helps the government in planning for peak seasons and mega events. It helps the state devising focused marketing campaigns